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When a social media sale goes wrong
You’ll hear everyone say that social media isn’t for direct selling. But of course, it can be. Here’s a tale of how two businesses handled sales, customer service, and social media marketing in very...
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11 things I’ve learned from working in digital marketing agencies
I’ve worked in a few agencies now, and while they’ve all been different, there’s definitely some common threads. I was explaining agency life to a young and naive in-houser earlier today, and these...
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On coronavirus & restaurant marketing
Sick of hearing about it yet? On a serious note, the coronavirus pandemic is affecting everyone, and in last night’s update, restaurants & bars are scrambling to make sense of a statement made by...
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Small business ecommerce in a post-coronavirus world
If there’s ever something that brings out the best in pushing on progress, it’s a crisis. In this case, a global pandemic. 2020 has seen an interesting one for me. In my day job, I spend far too much...
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Appreciating focus as a key marketing skill
When we discuss digital marketing skills, you’ll hear all the acronyms thrown around; CRO, SEO, LTV, CAC, etc. Even with softer skills, it’s often hogwash like ‘has strong communications skills‘,...
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6 reasons why your content marketing isn’t working
It feels like it’s past it’s peak, hype-wise, though the coronavirus situation of 2020 has led to many brands turning to more long-term sustainable marketing strategies to win their customers, as...
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Signs of a toxic workplace culture (and how to avoid them)
It’s not a new notion, but there is a growing backlash towards toxicity in the workplace, which is great! People aren’t putting up with your shit in the name of an £18k job anymore. This isn’t a...
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Marketing lessons we can learn from Line of Duty
I wanted to pay homage to new the series of Line of Duty starting this week, as I’d call it as one of the best series of the last decade. But where to start? Despite watching every episode of the show...
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7 food & drink terms I’d love to see the back of
Trends come and go, and the literal language of food evolves. But there’s plenty of terminology that outstays its welcome. Or should never existed. I try my best to avoid hearing these terms, never...
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9 books I read in 2021
In no particular order, some thoughts on the words which kept me occupied this year. Digital Minimalism, Cal Newport What I expected Some useful takes on how to cut down digital clutter. How to...
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